I.  The Source

Viking Honey® is Viking Honey®.

The Source gives Viking Honey® its power.

At Giles Shire, honey becomes Viking Honey®.

The bee gives the nectar.

The Viking name gives the power.

The guarded Nectar Source gives the mystery.

The Valhalla Vessel carries the name to Valhalla.

Frank Russell Abernathy was a World War II veteran.

He retired from the United States Department of Agriculture in Washington, D.C.

In 1960, Frank and Ava Dell Giles Abernathy purchased the land that became Giles Shire.

Their land became the ground of Viking Honey®.

Giles Shire is the Source of Viking Honey®.

In the stillness of summer,
Frank and Dell’s grandsons—Jimmy, Greg, and Mark—roamed the Shire,
learning the rhythm of land, seed, season, and storm.

Years later, Jimmy went out into the world—
through Mississippi State, the Sorbonne,
Madison Avenue, and Dilsberg, Germany,
on the Neckar River, in the shadow of a divided Germany.

Then he met a Viking Princess.

She led him back to Giles Shire.

Without the return, there would be no Viking Honey®.

The bee is kept by work.

At Giles Shire, the hives are opened, read, and kept.

The work is real.

The Nectar Source remains the most closely guarded secret at Giles Shire.

The bee finds the blossom.

The blossom gives the nectar.

The nectar becomes Viking Honey®.

The myth rests on work.

Viking Honey® comes from Giles Shire.

The Nectar Source remains the most closely guarded secret at Giles Shire.

It is real.

It is guarded.

It is not revealed.

The bee knows the way.

The blossom gives the nectar.

At the Source, the bee is not decoration.

The bee bears the nectar.

Beyla blesses the bee.

Odin gives the myth its eye.

Thor shields the hives beneath storm and sky.

Heimdall guards the way to Valhalla.

The myth gives Viking Honey® its world.

Who will enter Valhalla first?

Enter Valhalla